Current Date:30th May 2024

Scope of Digital Marketing in India – Job & Career Opportunities

Digital Marketing grows swiftly where the sectors and people involved in this industry are determined to witness the substantial experience through immense growth. Interest gets generated towards studying the digital marketing concept to fathom.

This blog will highlight and make you benefited by knowing the digital marketing scope in India.

This article bestows the detail about the scope, diversity and what more opportunity related to a prosperous career in the area of digital marketing. The reasons can be found here.

digital marketing scope

To understand the scope of digital marketing career we need to study the digital medium in an exponential way.

The Scope of Digital Marketing in India?

Compared to the previous records of India with today’s context, India has travelled towards massive and the profound growth in the area of digital marketing. Moreover it is expected that by the end of 2020 that more than 20 lacs jobs are to be generated every year.

Philip Kotler has clearly made a statement,

The marketer has to brand or market a product service only when the customer expects for its availability.

Believing this statement, it is identified that everyone in this digital world relies on the internet irrespective of gender, age and location. Interest towards internet keeps growing. This has clearly given an imprint that marketer cannot completely avoid or ignore these kinds of users. The digital marketing career is in the growing prominence and also gained the Limelight situation.

There are some facts which will definitely make everyone believe that one of the best options is the digital marketing career

  • The growth rate of internal traffic will be nearly 32%
  • According to the RRB published report the online advertisement market has increased by almost 30% in India and also is in the stage of increasing every year.
  • The report of Google and KPMG titled “Indian languages defining India’s internet” says clearly every 9 out of 10 internet users are definitely going to be the regional language users in the next five years
  • The estimation of local Indian language users in India is almost 500 million by the year 2020 which is growing at the rate of 18 % CAGR.
  • The advertisement share probably gets allocated to digital media would be around Rs 25,200 crore by 2020
  • Digital India and Indian startups are being supported by the government which would definitely pave the way for job creation in the digital marketing field.

Why is a company preferring digital marketing over traditional marketing?

Digital marketing is cost-effective. The money or the investment the company spends to run digital marketing campaign is comparatively lesser, but definitely the company is estimated to get a long away with the usage of digital marketing. This proves to be very effective, so every business specially focuses on the start-ups since the need for spending huge amount is reduced.

Digital Marketing Growth

This obviously enables the company to focus on customer engagement and personalize the services or messages according to their expectation by concentrating on enhancing the holistic experience.

Digital marketing can be incorporated with the traditional marketing campaign where the company is estimated to get better benefits and can focus on earning more profits. One of the biggest advantages of digital marketing is to create new age Marketing concept which provides every service to the company which focuses on business campaigns. This enables them to calculate every single investment with metric real time.

Moreover 80% of the business will definitely get into the digital marketing budget concept as they completely trust. The future of the company is going to be an incorporation of digital marketing and so definitely the budget will be higher than the estimation of IT budget by the end of 2017.

In India digital marketing scope and future is simply encouraging. It will definitely play its own role by providing an obvious result by the way marketing is taking place.

Digital Marketing for Business

There are some channels which definitely play an important and significant role in estimating the scope in future of Indian digital marketing.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Display Advertising

This can be defined as an online form of advertising in which the company’s promotional messages appear on third-party sites or search engine results pages such as publishers or social networks.

Email marketing

The concept of targeting consumers through electronic mail (email) to promote product & services. Email marketing can be used to impact consumers in several ways.

Content Marketing

The strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Search Engine Marketing

Search Engine Marketing is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service.

Social Media Marketing

Social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) acts as channel here to market a product or service, the strategy used based on it for promotion is called Social Media Marketing

SMS Marketing

Sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS) to promote product is termed as SMS Marketing.

Mobile Marketing

The growth of mobile phone users has created a lot of opportunities for marketers. This is a new thing in the digital marketing industry and brands having their website of older version need to be optimized for mobile phones.

App Marketing

App marketing allude to the marketing of an application, or short app, that can be used on various mobile devices.

Game Advertising

Game advertising allude to all forms of using games for advertising purposes. Game advertising stakes are raising with games reach.

Digital Marketing is in high demand & a trendy career option

Digital marketing possesses positive factors like cost-effective, convenient, flexible and effectiveness. All these seem to be influential factors for the marketing and advertising world.

Every company, in fact start-ups seem to be very focusing for going digital in order to promote or market their brands and services.

The different roles with respect to the digital marketing career option can be found below;

  • Digital marketing manager                            
  • Digital marketing strategist
  • SEO Executive
  • Link Building specialist
  • Social media specialist
  • Google Ads specialist
  • Email marketing specialist
  • Web Analyst
  • Online reputation executive
  • Content marketing executive
  • Social media manager
  • Paid Advertising manager

Job & Salary Package for a Digital Marketing in India

Job Roles Average Yearly Salary in INR
Digital Marketing/ PPC/SEM Analyst/Team Leader or Assistant Manager(1-4 years experience) 3,00,000 – 5,00,000
Digital Marketing/SEO specialist (1-2 years experience) 2,00,000 – 3,00,000
Digital Marketing/SEO Manager(4-8 years experience) 8,00,000 – 15,00,000
Digital Marketing Manager (4-8 years experience) 8,00,000 – 10,00,000
Digital Marketing/ Social Media Marketing Executive (0-3 years experience) 2,00,000 – 4,00,000
Digital Marketing/Social Media Marketing Specialist/Manager (4-10 years experience) 5,00,000 – 12,00,000
Digital Marketing/Content Marketing Specialist/Executive (0-3 years experience) 2,00,000 – 4,00,000
Digital Marketing/Content Marketing Manager (5-10 years experience) 5,00,000 – 20,00,000

How to Learn Digital Marketing and Pursue a Career?

One of the important things which come into our mind when we think about digital marketing is not necessary to be a graduate holder or special degree holder but extensive knowledge in the area of digital marketing is mandatory. 

Aspirants or career seeker should possess the capability of the industry operation because various companies definitely offer digital marketing courses online, offline, long term and short term. Depending upon your choice of interest, affordability and time, any course can be chosen.

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